The French Fast Casual Sector

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The French Fast Casual Sector

Fast, what ? In the following report, you will find a comprehensive overview of the Fast Casual market in France with in-depth looks into what it is and who's a fan, market figures, trends, key examples, and suggestions on how your own establishment can make the most out of this growing market.

Table of Contents Methodology

I. INTRODUCTION : FAST CASUAL DEFINITION

..Fast Casual Defined
..Key Variables
..Complementary Variables
..Key examples

II. ENVIRONMENT

..Consumption trends
..Division of lunch-goers in Francew
..Favorable context for Fast Casual
..The changing face of fast food

III.CHARACTERISTICS OF FAST CASUAL IN FRANCE

..The era of health
..Fusion food
..A valued image
..Advised entrepreneurs : self-educated profesionnals

IV. EMERGING CONCEPTS IN FRENCH FAST CASUAL

..Eating well
..The gourmet burger in the hour of concepts
..Exoticism
..Drinks and desserts, between pleasure and health

V. FAST CASUAL IN FRANCE INFLUENCERS

..Economic influences
..Composition of the French fasr casual situation
..What’s on the Fast Casual menu in France ?
..French and the Fast Casual Sector

VI. CONCLUSION

..Disparrearing barriers
..French Fast Casual market brakes
..The importance and consequences of emerging chains in the Foodservice Market
..Recommendations
..Further look

VII.ILLUSTRATIONS

Poll by telephone survey (using CATI system) on all the targets belonging to the Fast Casual universe.
Semi-directive survey questionnaire comprised of semi-directed widening of deepening questions. The interogated interlocutors were those in charge of marketing, communication, of development in establishments belonging to the Fast Casual sector.
91 responses were collected.
Consumer Online survey : 516 consumers were interviewed on May 2016.
Representative sample of the French population according to gender, age, and
Socio professional category.

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